Summary: Advantage Media Group|ForbesBooks CEO Adam Witty said Wednesday at the FPA Retreat that actual book sales are beside the point. Rather, he argued, advisers gain authority, niche celebrity status and expertise through publishing, therefore attracting and retaining clients.
 When you write a book, it is the greatest single marketing investment that you will ever make in your career. When you amortize over time the lifetime value of a book, it’s the most cost-effective way of marketing yourself known to man.”Adam Witty, CEO, Advantage Media Group|ForbesBooks
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